Keeps
This page reports what Keeps publishes on its own public pages, with the date each fact was last checked. It contains no rankings, recommendations, or medical advice.
Company record
- Website
- https://www.keeps.com
- Founded
- 2018
- Provider model
- async only
- Pharmacy model
- mixed
- Accepts insurance
- no
- Categories served
- hair loss (overlap), ed (overlap)
- Legal entity
- Thirty Madison, Inc. (d/b/a Keeps, Cove, and Nurx)
Corporate facts
Keeps was founded in 2018 by Steve Gutentag and Demetri Karagas (about-us.md: "Keeps was founded in 2018 by two longtime friends — Steve Gutentag and Demetri Karagas — who struggled to find a good solution to their own hair loss").
Full collected entry
Keeps was founded in 2018 by Steve Gutentag and Demetri Karagas (about-us.md: "Keeps was founded in 2018 by two longtime friends — Steve Gutentag and Demetri Karagas — who struggled to find a good solution to their own hair loss"). The operating legal entity is Thirty Madison, Inc., which also owns/operates Cove (migraine) and Nurx (women's health, acquired 2021) under the same Terms of Use and Privacy Policy; all three brands share the patient.thirtymadison.com legal/account infrastructure. NEEDS_RECHECK / not on any keeps.com or patient.thirtymadison.com page fetched this session, third-party-sourced only: multiple trade press outlets (MobiHealthNews, FierceHealthcare, PR Newswire, Pharmaphorum), citing a company announcement dated September 8, 2025, report that Remedy Meds (a GLP-1/weight-loss telehealth platform) agreed to acquire Thirty Madison — and therefore Keeps, Cove, and Nurx — for approximately $500 million, to run under a single combined operating platform with Remedy Meds' weight-loss business. As of this collection date (2026-08-14), Keeps' own public pages, checkout flow, and Thirty Madison's own Terms and Conditions (Last Updated December 4, 2025, i.e. after the announcement) still identify the operating company as "Thirty Madison, Inc." only, with no mention of Remedy Meds anywhere in the evidence fetched. Whether the deal has closed, and whether Thirty Madison now operates as a subsidiary of Remedy Meds, could not be confirmed from Keeps' own first-party pages and is flagged needs_recheck (mirrors the Lemonaid/23andMe pattern in lemonaid.yaml — verify against Keeps' own pages on a monthly cadence).
The entry exactly as collected from Keeps's own public pages.
Verified Last checked Aug 14, 2026.
Published prices
Advertised price is the number the company publishes. Monthly equivalent normalizes non-monthly billing to a per-month figure. All-in monthly adds the membership fee the company's own pages state is required and billed separately. Prices last checked Aug 14, 2026.
hair loss
| Treatment | Advertised | Monthly equivalent | Membership on top | All-in monthly | Includes | Last checked | |
|---|---|---|---|---|---|---|---|
| Finasteride 1mg oral tablet (FDA-approved, generic Propecia) | $56 per 3 mo | $18.67 | none published | $18.67 | visit, meds | Recheck queuedAug 14, 2026 | |
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| Minoxidil Solution 5% (OTC topical, generic Rogaine) | $23.10 per 3 mo | $7.70 | none published | $7.70 | meds | Recheck queuedAug 14, 2026 | |
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| Minoxidil Foam 5% (OTC topical, generic Rogaine) | $35 per 3 mo | $11.67 | none published | $11.67 | meds | Recheck queuedAug 14, 2026 | |
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| Oral Minoxidil (Rx tablet, prescribed off-label for hair loss; not FDA-approved for this indication) | $63 per 3 mo | $21 | none published | $21 | visit, meds | Advertised, unconfirmedAug 14, 2026 | |
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| Minoxidil+ Spray (Rx compounded topical: minoxidil + caffeine + tretinoin + melatonin) | $94.50 per 3 mo | $31.50 | none published | $31.50 | visit, meds | VerifiedAug 14, 2026 | |
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| Topical Finasteride and Minoxidil Gel (Rx, 0.25% finasteride + 5% minoxidil; also offered as foam) | $126 per 3 mo | $42 | none published | $42 | visit, meds | VerifiedAug 14, 2026 | |
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| Drop 4-In-1 (Rx compounded topical drops: finasteride + minoxidil + 2 supporting ingredients) | $140.02 per 3 mo | $46.67 | none published | $46.67 | visit, meds | Advertised, unconfirmedAug 14, 2026 | |
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| Drop+ 11-In-1 (Rx compounded topical drops: dutasteride + minoxidil + 9 supporting ingredients) | $149.93 per 3 mo | $49.98 | none published | $49.98 | visit, meds | Advertised, unconfirmedAug 14, 2026 | |
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| Chew 3-In-1 (Rx chewable: finasteride + minoxidil + biotin) | $50/mo | $50 | none published | $50 | visit, meds | Recheck queuedAug 14, 2026 | |
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| Chew+ 5-In-1 (Rx chewable: dutasteride + minoxidil + biotin + vitamin C + zinc); "the most effective Keeps co… | $100 per 3 mo | $33.33 | none published | $33.33 | visit, meds | Advertised, unconfirmedAug 14, 2026 | |
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| Ketoconazole Shampoo 2% (Rx, antidandruff/antifungal, adjunct to hair-loss treatment) | $23.10 per 3 mo | $7.70 | none published | $7.70 | visit, meds | Advertised, unconfirmedAug 14, 2026 | |
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| Daily Hair Defense Supplement (OTC, saw palmetto + vitamin/mineral blend, 180 tablets / 2 per day) | $56.70 per 3 mo | $18.90 | none published | $18.90 | medication not included | Advertised, unconfirmedAug 14, 2026 | |
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| Thickening Shampoo (OTC cosmetic, non-medicated; biotin/caffeine/green tea/saw palmetto; "does not treat or s… | $5.13/mo | $5.13 | none published | $5.13 | medication not included | Recheck queuedAug 14, 2026 | |
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| Thickening Conditioner (OTC cosmetic, non-medicated; same active blend as Thickening Shampoo) | $5.13/mo | $5.13 | none published | $5.13 | medication not included | Recheck queuedAug 14, 2026 | |
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| Thickening Pomade (OTC cosmetic styling product, non-medicated; biotin/caffeine/green tea/saw palmetto) | $5.83/mo | $5.83 | none published | $5.83 | medication not included | Recheck queuedAug 14, 2026 | |
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ed
| Treatment | Advertised | Monthly equivalent | Membership on top | All-in monthly | Includes | Last checked | |
|---|---|---|---|---|---|---|---|
| Sildenafil Citrate (Rx, generic Viagra, as-needed) | $3.20 per dose | none published | n/a | visit, meds | Advertised, unconfirmedAug 14, 2026 | ||
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| Tadalafil (Rx, generic Cialis, daily or as-needed) | $4.80 per dose | none published | n/a | visit, meds | Advertised, unconfirmedAug 14, 2026 | ||
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| Powerhouse 3-In-1 (Rx sublingual tablet: tadalafil + vardenafil + apomorphine; "first-ever ED treatment that… | $98/mo | $98 | none published | $98 | visit, meds | Recheck queuedAug 14, 2026 | |
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| Combo (Rx, sildenafil + tadalafil, gummy or tablet; "fast onset and long-lasting coverage in one dose") | not published | none published | not published | visit, meds | Recheck queuedAug 14, 2026 | ||
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| Weekend (Rx tadalafil, generic Cialis, gummy or tablet, "36-hour window") | not published | none published | not published | visit, meds | Recheck queuedAug 14, 2026 | ||
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| Quicky (Rx sildenafil, generic Viagra, gummy or tablet, "~15 minute onset") | not published | none published | not published | visit, meds | Recheck queuedAug 14, 2026 | ||
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How to cancel
Quoted from Keeps's terms and help pages on Aug 14, 2026. Only the cancellation mechanism is in our words; everything else is the company's.
How cancellation works
- Cancellation mechanism
- self serve online
- Automatic renewal
- see terms belowRenews automatically until cancelled. "Your subscription is continuous and will be automatically renewed at the end of the applicable subscription period, unless you cancel." "The Company may change the price for any subscriptions, from time to time and will communicate any price changes to you in advance... Price changes will take effect at the start of the next subscription period following the date of the price change... you have the right to reject the change by unsubscribing prior to the price change going into effect." Refills are billed on a 90-day cadence per the Keeps-specific FAQ cited above (with the second refill at 75 days as a buffer).
- Cancellation terms as published
- Keeps-specific FAQ ("How do I cancel my Keeps subscription?"): "You can cancel your subscription at any time in your Keeps account by going here [account/customer-service -request], selecting 'I'd like to cancel my subscription,' and providing the reason for your cancellation. Your cancellation will be processed upon completion." The same FAQ adds a timing trap: "***If your next refill date is within the next 24 hours, please call us to ensure your cancellation request is processed before your refill order." Support (phone/chat/email) is offered as a fallback: "call us at 551-290-3248, chat, or send us an email at help@keeps.com." Thirty Madison Terms and Conditions (company-wide, covers Keeps/Cove/Nurx): "If you purchase a subscription to our Service, your subscription is continuous and will be automatically renewed at the end of the applicable subscription period, unless you cancel your subscription before the end of the then-current subscription period by doing so on the Site or contacting us... If you cancel your subscription, your account will automatically close at the end of your current billing period." A third, narrower cutoff figure appears in the generic checkout-page boilerplate (express-checkout.md, not confirmed to be Keeps-hair-loss-specific): "Your subscription will renew unless canceled at least 48 hours before your renewal date." This 48-hour figure does not match the Keeps-specific FAQ's 24-hour warning; flagged needs_recheck — three different cancellation-timing figures (24 hours per Keeps FAQ, 48 hours per checkout boilerplate, "before the end of the... subscription period" per the general ToS) are published across Thirty Madison/Keeps pages and are not reconciled anywhere. Billing cadence detail (FAQ "When will I be charged for my Keeps orders?"): "You'll be charged at the time of your first order... and then every time we process one of your refills. To make sure you don't run out of your treatment, we process your second refill 75 days after your first 90-day supply is processed... All subsequent refills are processed 90 days after the previous refill."
- Refund policy as published
- Thirty Madison Return and Refund Policy (Effective April 1, 2022, Last Updated September 30, 2024; governs Keeps/Cove/Facet/Nurx): "For medication or other products delivered to our patients, we are unable to accept returns or offer refunds due to consumer safety regulations." Exchanges only: "We only replace items if they are defective or damaged." Consult fees: "medical consult fees (e.g., ongoing care fees) are not subject to or eligible for a refund." Keeps' own FAQ ("What is the Keeps Refund & Return Policy?") repeats this: "All purchases of Keeps treatments are final because treatments dispensed for you cannot be used for another patient... we are unable to accept returns of treatment for refunds, even if it is unused," with the same 48-hour defective/damaged exchange window. NOTABLE TENSION, flagged needs_recheck: the public checkout page (express-checkout.md) separately advertises "Backed by Keeps Hair Regrowth Warranty" / "Money Back Guarantee": "Follow your treatment as directed — if you don't see visible progress, we'll refund you every penny. It's that simple." This marketing claim is not referenced anywhere in the formal Thirty Madison Return and Refund Policy or in the Keeps FAQ refund/return answer, both of which state purchases are final and non-refundable. The two public statements (formal no-refund policy vs. marketing "money back guarantee") were not reconciled on any page fetched this session.
- Trial terms as published
- No free-trial-period concept (e.g., "N days free") found on any public page fetched. The closest published analog is the site-wide "Exclusive Offer: Up to 30% Off First Order" banner and the per-product first-order discount shown on most (not all) hair- loss PDPs/grid entries — see each offer's first_vs_recurring field. The checkout page's "Money Back Guarantee" / "Keeps Hair Regrowth Warranty" language (see refund_policy note above) functions more like a satisfaction guarantee than a trial period, and conflicts with the formal no-refund policy.
States served
not published as a list. FAQ ("Am I eligible to use Keeps?"): "The Keeps telemedicine service is available to men and others assigned male at birth who are 18 or older in most of the United States...
Full collected entry
not published as a list. FAQ ("Am I eligible to use Keeps?"): "The Keeps telemedicine service is available to men and others assigned male at birth who are 18 or older in most of the United States... To see if we're available where you live, you can start a medical consultation and enter your state." Two specific exceptions are stated: OTC minoxidil "can be shipped to all 50 states without a prescription," and finasteride "can also ship [to] all 50 states, provided you have a valid prescription from your doctor" (i.e. an outside prescription, not necessarily a Keeps telemedicine consult).
The entry exactly as collected from Keeps's own public pages.
Last checked Aug 14, 2026.
How to read this page
3 flags · 1 rule
- Verified
- We confirmed the fact on a public page.
- Advertised, unconfirmed
- Keeps publishes the number, but we could not confirm the final checkout price without creating an account, which we do not do.
- Recheck queued
- The source page changed or would not load on the last pass, so the fact is queued for recollection.
- Every fact is dated
- Every fact here comes from Keeps's own public pages, on the date shown next to it.